This video of an early experiment with Zoom gives you a good idea as to how it works. Don’t try to watch it all – just browse it a little.
I have been running face-to-face Knowledge Cafés for the last 15 years and a question I am asked time and time again goes something like this:
“We are a geographically dispersed organization, and it is impossible to bring everyone together face-to-face. How can we use information technology to run the Café virtually?”
My answer has always been a simple one “You can’t. Anything that you try to do falls so far short of a face-to-face conversation that you can no longer call it a Knowledge Café.”
Until now that is when recently I discovered Zoom and everything changed.
Zoom is a relatively new (January 2013) cloud-based video meeting system that is perfect for hosting virtual Knowledge Cafés.
You can learn more about the company and its background in this Forbes article How Zoom CEO Eric Yuan Turned Frustration Into A $1B Valuation In Six Years.
Zoom has many features and functions that go beyond supporting virtual Knowledge Cafés. It supports both text and video Instant Messaging; is an excellent webinar platform and can support interactive workshops.
But here I wish only to describe why to the best of my knowledge it is the first platform to fully provide the functionality to make virtual Knowledge Cafés a reality.
- Zoom is inexpensive, easy to use and can handle the necessary number of users for a Knowledge Café.
- Users can not only access the meeting platform through Windows or Mac desktops but also through Apple or Android smartphones or tablets.
- The video and audio quality are excellent, and the platform is stable.
- Critically is has a break-out room capability where the Café host can randomly assign participants to one of several break-out rooms for small group conversations.
- There are a number of pricing options for Zoom, but from a Knowledge Café perspective, there are only two that are relevant. There is a free basic version and a pro version that costs $15 per month The free version contains all the key features of the Pro system except meetings are limited to 40 minutes.
- Both versions of Zoom can host up to 50 participants. As the Knowledge Café works best for less than 30 participants, this restriction is not a limitation.
- The Pro version offers some additional non-critical features, but importantly it allows a meeting host to convene meetings of any duration.
- To host a virtual Knowledge Café, only the Café host needs to subscribe to the Pro version of Zoom to get past the 40-minute limitation.
- The Café participants need only subscribe to the free Basic version.
- Zoom has a meeting scheduling function.
- It can share the host’s desktop and thus give short PowerPoint presentations to the participants,
- Zoom allows meetings to be recorded and has a text chat facility. These are nice-to-have options rather than essential features to run Knowledge Cafés.
In short, Zoom is a viable low-cost technology platform for convening and hosting virtual Knowledge Cafés.